Concerns raised by the Rathenau Institute regarding virtual reality and its consumers

virtual reality

Possible concerns were revealed by a research conducted by the regarding virtual reality. Concerns in the study were noted through technology journalists, scientists, and the industry regarding the use of Virtual Reality by consumers and what would be the possible impact of technology on social relationships. There were also concerns raised about likely mental, physical, as well as, legal effects. ‘Should there be regulation of Virtual Reality as a medical technology?’ was amongst the questions that were raised. The study concluded that social, as well as, political attention is needed to protect consumers.

Another worry was the likely misuse of market power, on the basis of data gathered about consumers in the gaming environment. Giant high-technology firms such as Google, Facebook, as well as, Microsoft have done the investment of billions for developing Virtual Reality platforms and Virtual Reality hardware. With time, there is the availability of more and more applications across the world, as well as, in the Netherlands and Virtual Reality glasses are also becoming cost-effective hence more affordable for consumers. Virtual Reality is an extension of present social media.

It was stated by the Rathenau Institute that discussions must be held all across the world, where the subject of discussion must be rights in the virtual world. Can someone else’s face or body can be used by you for your avatar? Can someone be killed or touched in Virtual Reality? Regulations prevailing at present, such as consumer law and privacy legislation, should be clarified for Virtual Reality. Information related to and the restrictions on making use of biometric data are another sought after a point, and advance research into the long-term effects of Virtual Reality.

Virtual reality is a simulated experience that can be completely different from or similar to the real world.

Shreyas Tanna

About Shreyas Tanna

The winner of Mr. Pune 2009 Pageant, Mr. Shreyas Tanna is currently the young, dashing, and dynamic CEO of a market research company called Research N Reports in Pune. Fondly known as RNR, the company specializes in market research as well as industry analysis, and is closely associated with its parent company Absolute Markets Insights (AMI). Mr. Shreyas Tanna began his corporate journey as the Head of Corporate sales & PR at RED Entertainment while pursuing his degree for MMS (Marketing) from the MGM College of Management, Mumbai. After accomplishing the tedious task of balancing his work and education, he further polished his skills in Corporate Sales, Public Relations, Channel Development, Global Client Engagement, Strategic Consulting, and Brand Development by working with HDFC Life and ResearchMoz Global Pvt. Ltd. His dedication towards his work has even won him accolades such as the National Level Performer 2013 – HDFC Life and Mr. ResearchMoz 2015. A disciplined individual with a loving heart, he is often seen taking crisp walks with an engrossed look and a gentle smile within the premises of his company to interact with the various departments. And he will be usually followed by an adorable trail of his beloved trio of Shih Tzu babies proudly known as Gucci, Drake, and Paris. The most enticing thing that you will notice about this content and proud pet parent is his infectious positivity and the firm belief in his eyes, a reflection of his favorite quote, “LIFE IS BEAUTIFUL!”

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