Facebook has launched the feature of “clear history” almost a year after Mark Zuckerberg first promised at as a part of the efforts made for damage control post the Cambridge Analytica revelations.
This new feature is part of a wider range of tools that are covering the “off-Facebook activity”. It shall not delete anything from the server of the Facebook, but simply disconnect the data from the account of an individual user.
The tool shall allow the users to know for the first time ever the extent of the tracking apparatus of Facebook across the wider web. Furthermore, it will give them some authority of cntrolling what the company can learn about them via surveillance.
Information is provided to the social network via other companies by using various tools that are made available by Facebook, including the Facebook Pixel which is an invisible image that is included on some of the webpages, as well as Login with Facebook that is used by many apps and services instead of making their own login tools.
Previously it was not possible for the users to know which companies had been sending information to Facebook. This new tool now shows the users a list of all the businesses which have been sharing information with Facebook along with the details of the number of times that they have done so.
It also enables the users to take partial control of the provided information, by disconnecting this shared activity from their user account on a per application basis or completely, as well as only in the past or otherwise permanently into the future.