Healthcare: Not an Ordinary Consumer Industry

Ordinary Consumer Industry

Let’s consider a scenario; I have an intense Diet Coke emergency for the sake of reasoning.  I wake up with a brutal need to have Diet Coke at 2 a.m. on a Wednesday. I’m dressing up and heading out to discover the closest 24-hour convenience store where I can fulfill my damnable desire by charging a little more for Diet Coke than I would at a supermarket.

For a few factors linked to the price of comfort, the absence of more accessible alternatives at 2 AM, the elevated price of residential property, etc., I charge a little more. The point is that while I’m going to pay more for my Diet Coke, I’m not going to pay A LOT more, and I have the choice to just wait until evening or drive to somewhere selling soft drinks for less.

Now change the basic conditions and compare with the chain of occurrences that might follow my awakening on a Wednesday at 2 AM with horrifying abdominal pain. In that situation, I want to be carried to the closest hospital for fear of appendicitis. I don’t understand if the nearest hospital has an agreement with my insurance carrier, and I don’t know how much my therapy will cost, but I’m experiencing too much pain and anxiety.

I’m obviously a Diet Coke user in the insignificant first instance. I’ve got some alternatives.

I’m in a big mess in the non-trivial second instance, and we almost all understand why. I can’t shop, I don’t know what I’m going to pay, I don’t have a valuation idea and I’m working in a vacuum of data. Nearly nothing in this condition of healthcare describes me as a customer.

And yet, many healthcare professionals remain to argue that nurses are genuinely users of a commodity, the quality and importance of which they have very little or no understanding.

This is an oversimplified evaluation of one element of the marketplace in healthcare.

Shreyas Tanna

About Shreyas Tanna

The winner of Mr. Pune 2009 Pageant, Mr. Shreyas Tanna is currently the young, dashing, and dynamic CEO of a market research company called Research N Reports in Pune. Fondly known as RNR, the company specializes in market research as well as industry analysis, and is closely associated with its parent company Absolute Markets Insights (AMI). Mr. Shreyas Tanna began his corporate journey as the Head of Corporate sales & PR at RED Entertainment while pursuing his degree for MMS (Marketing) from the MGM College of Management, Mumbai. After accomplishing the tedious task of balancing his work and education, he further polished his skills in Corporate Sales, Public Relations, Channel Development, Global Client Engagement, Strategic Consulting, and Brand Development by working with HDFC Life and ResearchMoz Global Pvt. Ltd. His dedication towards his work has even won him accolades such as the National Level Performer 2013 – HDFC Life and Mr. ResearchMoz 2015. A disciplined individual with a loving heart, he is often seen taking crisp walks with an engrossed look and a gentle smile within the premises of his company to interact with the various departments. And he will be usually followed by an adorable trail of his beloved trio of Shih Tzu babies proudly known as Gucci, Drake, and Paris. The most enticing thing that you will notice about this content and proud pet parent is his infectious positivity and the firm belief in his eyes, a reflection of his favorite quote, “LIFE IS BEAUTIFUL!”

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