Ikea’s new strategy to protect the environment

environment

Ikea has launched a different and new strategy to keep old furniture off the curb and out of landfills by letting customers sell their unwanted and discarded items back to the retailer.

 

The global chain acknowledges its part of the wastage problem plaguing a sustainable conscious community and has sworn to “do something about” the 48,000 tonnes of general furniture dumped and discarded each year in greater Sydney alone.

The program was trialed at Sydney’s Tempe store over a 12-month period but it will be available in all 10 sites across the country with a possibility for overseas locations to take on the Australian division’s initiative.

 

Those with unnecessary furniture items from the Swedish giant can go online and get a quote.

They deliver the item completely assembled to the local store, where they will obtain a gift voucher when returning their preloved items.

The furniture will then be sold on in Ikea’s As-Is department for the exact same price it was bought from the customer.

Tempe sales manager David Hawthorn crafted the initiative after realizing the amount of furniture left by the curb one morning while walking his children to school.

“My kids were literally pointing out the Ikea furniture on the curbs that were recognizable and it got me thinking about them in terms of the resources,” he said to news.com.au.

During the pilot period in the 12 months to June 1600 pieces of discarded and redundant furniture was sold back to the Tempe store which equated to about 700 cubics avedgesoiding landfill.

 

The initiative is part of the retail giant’s effort to be 100 percent circular and climate positive by 2030, joining other Ikea projects including the take-back of mattresses, batteries and light bulbs.

 

 

 

 

 

 

Shreyas Tanna

About Shreyas Tanna

The winner of Mr. Pune 2009 Pageant, Mr. Shreyas Tanna is currently the young, dashing, and dynamic CEO of a market research company called Research N Reports in Pune. Fondly known as RNR, the company specializes in market research as well as industry analysis, and is closely associated with its parent company Absolute Markets Insights (AMI). Mr. Shreyas Tanna began his corporate journey as the Head of Corporate sales & PR at RED Entertainment while pursuing his degree for MMS (Marketing) from the MGM College of Management, Mumbai. After accomplishing the tedious task of balancing his work and education, he further polished his skills in Corporate Sales, Public Relations, Channel Development, Global Client Engagement, Strategic Consulting, and Brand Development by working with HDFC Life and ResearchMoz Global Pvt. Ltd. His dedication towards his work has even won him accolades such as the National Level Performer 2013 – HDFC Life and Mr. ResearchMoz 2015. A disciplined individual with a loving heart, he is often seen taking crisp walks with an engrossed look and a gentle smile within the premises of his company to interact with the various departments. And he will be usually followed by an adorable trail of his beloved trio of Shih Tzu babies proudly known as Gucci, Drake, and Paris. The most enticing thing that you will notice about this content and proud pet parent is his infectious positivity and the firm belief in his eyes, a reflection of his favorite quote, “LIFE IS BEAUTIFUL!”

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