Terminator: Dark Fate is widely viewed as a major disappointment in the very first week

Terminator

In many ways, movies can bomb. Their theatre revenue may come under budget; they may be shredded by film critics; they may be engulfed in a controversy that kills their chances long before the weekend begins.

But a special type of tanking doesn’t get as much pressure as it does: the count drop of the theatre. Terminator: Dark Fate is widely viewed as a major disappointment owing to its $185 million budget and a meagre $29 million gross domestic weekend debut. And while the film with its worldwide total will clear its budget, its American run is in shambles— which has contributed to a staggering 1,609-theater fall between Weeks 2 so 3.

It is quite uncommon for a movie to perform so badly that before the end of the first month, studios leave the ship. Before opening the weekend, the first two weeks of a film run are always set in stone— but if a theatre run isn’t worth the cost? Studios are going to pull the movie by Week 3 and 4 entirely.

Some films have had it worse than Terminator in the past: Dark Fate. Back in 2018, The Darkest Minds had the largest drop in history as it went from 3,127 Week 2 theatres to only 448 Week 3 theatres— a loss of 2,679 venues. And A Cure for Wellness had the largest percentage fall in Week 3, missing 2,616 theatres— a decrease of 97.8 million.

But no movie but Terminator: Dark Fate has been premiering in more than 4,000 theatres, only to suffer a loss of at least 1,600. With a $185 million budget and the fifth largest release ever for an R-rated movie, Paramount Pictures was watching a lucrative outing… just to experience a subpar one.

 

Only 134 films have had larger theatre drops in cinema history than Dark Fate, and 16 of those films were released in 2019.

 

Shreyas Tanna

About Shreyas Tanna

The winner of Mr. Pune 2009 Pageant, Mr. Shreyas Tanna is currently the young, dashing, and dynamic CEO of a market research company called Research N Reports in Pune. Fondly known as RNR, the company specializes in market research as well as industry analysis, and is closely associated with its parent company Absolute Markets Insights (AMI). Mr. Shreyas Tanna began his corporate journey as the Head of Corporate sales & PR at RED Entertainment while pursuing his degree for MMS (Marketing) from the MGM College of Management, Mumbai. After accomplishing the tedious task of balancing his work and education, he further polished his skills in Corporate Sales, Public Relations, Channel Development, Global Client Engagement, Strategic Consulting, and Brand Development by working with HDFC Life and ResearchMoz Global Pvt. Ltd. His dedication towards his work has even won him accolades such as the National Level Performer 2013 – HDFC Life and Mr. ResearchMoz 2015. A disciplined individual with a loving heart, he is often seen taking crisp walks with an engrossed look and a gentle smile within the premises of his company to interact with the various departments. And he will be usually followed by an adorable trail of his beloved trio of Shih Tzu babies proudly known as Gucci, Drake, and Paris. The most enticing thing that you will notice about this content and proud pet parent is his infectious positivity and the firm belief in his eyes, a reflection of his favorite quote, “LIFE IS BEAUTIFUL!”

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